Monday, 30 June 2014

Bondi Winter Magic - review

Reviewed by Regi Su
Bondi Winter Magic begins this weekend as part of an initiative to spice up Bondi during the colder months. The Chamber of Commerce, in collaboration with Waverly Council are celebrating their 5th Bondi Winter Magic, which brings Bondi's beach strip, shopping district and nightlife a jazzed up vibe, encouraging Sydneysiders and tourists alike to unleash their inner child. From 9am until 10pm daily, artists and musicians light up the streets, while skaters young and old carve up Sydney's only ice rink by the sea. The local businesses have deals for Winter Magic, in an attempt to give Bondi a winter presence, when it is so often regarded as a summer destination.

The launch of Bondi Winter Magic was a real party. Colourful lights set the Bondi Pavillion ablaze and The Bucket List was the perfect venue to host the launch. Business owners from the local area and dignitries from the Waverly Council mixed with media and beach lifeguards. Mulled Wine and warm spiced cider accompanied by Ham and Cheese croquets and haloumi on polenta, to name a few canapes. We were warmly greeted and introduced to the Winter Magic social media promotion, which allowed us a direct stream of photos from the night onto our facebook profiles- something which is nothing less than an excellent marketing technique used to filter the party atmosphere into the cyber regions.

The Ice Rink by the sea was celebrated by none other than the stars of Sochi. When we were allowed on the rink, we had a wonderful time! The skates were sharp and comfortable and there were penguins for kids who felt uneasy on the ice. The initiative is super family friendly and attracts people from all walks of life to just have a go and get involved in the buzz that is Bondi in winter.

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